Venus Williams

Purina Pro Plan

Director: Patrick Dahl
Executive Producer: Michael Dahl
DP: Dustin Miller & Will Armistead
Editor: Will Armistead
Client Lead: Julie Richardson
Assistant Editor: Justine Burchall
Design & Motion Graphics: Erin Curran

Shooting a dog food commercial with Venus Williams beautifully combined sports, celebrity, and a healthy lifestyle. Williams’ authentic passion for dogs created a seamless alignment with the brand.

Her natural connection with Harry, her pet and canine co-star, brought a unique charm to the shoot, fostering a relaxed atmosphere on set. The collaboration generated substantial attention, leveraging Williams’ credibility as a sports icon.

The commercial’s candid approach, capturing real moments between Williams, the dog, and the product, effectively conveyed her genuine enthusiasm for the product’s quality.