Illuminus Campaign
Commonheart
Agency: Planet PropagandaDirector: Patrick DahlDP: Justin Zipser2nd Camera: Jovaughn TrammellPhotographer: Sara StathasEditors: Spencer Wehde and Justin ZipserMotion Designer: Erin CurranExecutive Producer: Michael DahlProducer: Emily SitumeangAccount Director: Kayla Roan
We partnered with Commonheart to tell the authentic, emotionally driven stories of their caregivers—capturing the dignity, compassion, and human connection at the heart of their work across both in-home and facility settings.
Through a documentary, cinematic approach, we focused on real, unfiltered moments—caregivers on the move, engaging with patients and families, and delivering care with empathy and purpose. We leaned into the small, meaningful details that define the experience—quiet interactions, subtle gestures, and lived-in environments—treating each space as a reflection of the people within it.
The result is a body of work that honors the everyday and brings to life the emotional depth and impact of caregiving through honest, human-first storytelling.