Dadding demands Duluth, and this Father’s Day-adjacent spot delivers with a perfect mix of quirky humor and confident style. This clothing brand has been long comfortable in the slightly-off-kilter ad space, so it’s no surprise the creative for this project called for some oddities. From a prop pizza perched on a hockey stick to a live raccoon named Danny (who definitely stole the spotlight from our dog Brutus, sorry Brutus buddy), the ad captures Duluth Trading Company’s kooky vibe with playful charm. The result is a lighthearted, self-assured spot that’s all about fun, family, and clothing that’s as reliable as dad jokes.